What Is Rich Data?

The product information that has always existed — and is only now finding its way to the consumer. A price was never the whole story When a barcode is scanned at checkout, one question gets answered: what does this cost? That was enough for fifty years. The system was built for speed and accuracy at […]

Barcode vs QR code: What is the difference?

Two symbols that solved different challenges. The barcode: one job, done well The barcode was introduced in 1974. A cashier at a Marsh supermarket in Troy, Ohio scanned a pack of Wrigley’s chewing gum — the first commercial product scan in history. Fifty years later, the same basic technology is still on every product on […]

What Is GS1 Digital Link?

A Brand Owner’s Guide to the QR Code That Does More The difference between a barcode, a QR code, and a GS1 Digital Link — and why it matters for every product on every shelf. Start with the identity Every product sold at retail carries a barcode. That barcode encodes one thing: a unique, permanent […]